Course Schedule

Class 1

Review course outline

Introduce BRANDING
Brand POSITIONING
AESTHETIC Positioning
The ESSENCE of a Brand

Assignment: Project REDUX 1
· Brand Audit
· SWOT Analysis
Homework
· Present their brands (story, competition visuals, existing touchpoints, perceptions)
· Who is the target market here?
· Present a SWOT analysis of their brand (PROBLEMS/OPPORTUNITIES)
· SWOT analysis of their project
· I want it all up on the blog
· You will present it in class
· Examples of possible candidates: BLENZ COFFEE, TAKE 5 COFFEE, WAVES
· Get them to bring supplies to class

Students to create a blog

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Class 2
Present their brands: Company, SWOT and Conclusions

BRAND POSITIONING: What to do with their data to formulate a solid brand position

The Creative Process: Why and What?
Thinking Strategically
BLINK SOLUTIONS

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Class 3
The mechanics of branding

Brand Identity
ID and Logo Basics
Visual essence

Vertical vs. Lateral Thinking
Idea Generation
Review Ideation principles
The mechanics of a problem

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Class 4
Sketching and Form making Class

Class 5
BRAND Campaigns
The Power of conceptual branding

Class 6
- Brand positioning done
- Sketches done
- Moodboards done
- Tagline done

Class 7
- Digital Dev
- Implementation
- Marketing Campaigns

Class 8
- Digital on their deliverables

Class 9
- Working Class

Class 10
- Implementation into campaigns

Class 11
- Graphic Standards Manual

Class 12